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As published in Kansas REALTOR:
“Over the past year RECON Intelligence Services devoted considerable effort to monitoring, tracking and profiling the new class of X’er generation agents now entering the industry in record numbers. …."
"Research this past year shows that many of our new practitioners are transitioning from strong, supportive corporate environments. This background enables them to take a “big picture” approach to both compensation and support…."
"X’er agents have little interest in remaining “newbies”. They are more focused on learning fast and working smart. Thus, their training should start at the “intermediate” level and proceed as quickly as possible to “expert”. The traditional industry focus on training geared to know-nothing beginners and bringing them along slowly should be reduced…."
Brokerage technology:
- Many new agents are coming from technology environments many times more sophisticated than those offered by today’s brokerages.
- Technology training should emphasize describing and demonstrating the company’s system in terms of how it can enhance performance and productivity rather than access and ease of use.
Transaction Management Service: (Should have)
- Listing management system
- File Maintenance
- Transaction management
- Closing coordination
While the New Year offers exciting possibilities for expanded and enlightened agent/brokerage support relationships, the fact remains that uncontrolled expenses based on outmoded management practices and corporate philosophies will continue to be the enemy of profitability.”
Written by Jeremy Conaway
President, RECON Intelligence Services
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